Diamond Pendants Designs Bangalore
CLIENT & BRAND BRIEF
KAZO – A high fashion premium Western Women’s apparel brand from Delhi/NCR looking at expanding their export business into Retail. The company has been in exporting of western women’s wear for many International Brands, ventured out into retail business in the year 2005-06. The Brand mainly looks at High Fashion affordable-premium women’s wear in western category catering to the new age Independent, working Indian woman.
The Brand also has accessories, foot wear etc as a part of their portfolio apart from Western Apparel and wanted to create the right store ambience for their merchandise. Client brief is to design the retail space to merchandise its products and offerings to its target customers through the quality, attitude oriented store taking inspiration from west street scape. The changing demographics and shopper behavior of women in India with more than 55% of Urban Indian women working, the requirement for fashion oriented apparel suiting their needs also plays an important part of the retail land scape.
Globalization in work culture also leading Indian working women to follow the trends of western culture, & life style to suit their profession and style. Hence the requirement of a store and ambience to suit the new age women who are responsible, independent yet fashionable in outlook. The merchandise being very colorful and fashion conscious the store ambience had to be subtle yet sharp to support the merchandise.
Kazo, being hi-fashion western wear and catering to likeminded target audience, inspiration for the store design was evolved from Western Architectural and street influences. So design strategy was to create a store which reflects the west through architecture forms, and interior color scheme along with the method of display where customer can browse the entire product portfolio in a positive ambience. A thorough study has been made on west fashion streets, high street building forms and shapes, materials, & lifestyle. These studies are crystallized and made a base foundation for the next level of design concept.
STORE DESIGN SIGNATURE
The Visual language for the store design as evolved from Western Architecture and street, the store ambience also portrays a subtle yet strong elements using black and grey hues. The Ambience hence created has a huge visual impact on the customer that differentiates store ambience and provides the right platform and mood for enticing the customers to shop.
The signature elements of the store is the tones of black and grey which in synergy with lighting and rest of the elements creates the right ambience for the brand required.